Music as emotion. Tube or transistor, vinyl or "liquid" is an experiential journey.

George Gershwin , a more than authoritative voice on the subject, said: "I like to think of music as a science of the emotions." A concept imprinted in the DNA of the newly founded House Of Music , an exclusive showroom featuring only the McIntosh and Sonus Faber brands, high-fidelity excellences renowned on both sides of the Atlantic.

Created by Riccardo Martignano , founder of Il Tempio del Suono in Lissone, the House of Music—a sort of offshoot and neighbor of the original store—will open Friday and Saturday, with a two-day event dedicated to listening to quality music. "Let's just say rediscovering emotions," emphasizes Martignano, who has been in the industry for eleven years and previously published watch magazines. "I come from a family of antique dealers," he says. "I know and appreciate the world of luxury, provided it's not just synonymous with branding, but also with high-quality content."

It's no coincidence that Martignano chose a desk in the style of André-Charles Boulle , a Baroque-era cabinetmaker, as the icon of the showroom—seven windows and an exhibition format reminiscent of an art gallery—at Via del Concilio 17/A. It welcomes customers at the store's entrance and is prominently featured on the opening poster. "The pinnacle of 17th- and 18th-century cabinetmaking, it's a high-end desk. An object, in other words, that reflects the philosophy of McIntosh and Sonus Faber."

The Lissone showroom is open in collaboration with MPI Electronic , an Italian distributor of high-fidelity brands, including Sonus Faber and McIntosh. Founded by engineer Frank McIntosh in the immediate post-war period in Binghamton, Broome County, the American brand is among the best-known in the hi-fi world. It has long been associated with Sonus Faber speakers, a 100% Italian product, handcrafted in Vicenza, using prestigious woods and innovative technologies. The House of Music has a large listening room for various stereo systems, built by assembling the various electronics in the catalog. Tube, hybrid, and solid-state amplifiers and preamplifiers; turntables for vinyl aficionados and DACs for those who have embraced liquid music. Integrated amplifiers or separate power amplifiers, stereo and mono. With the legendary and celebrated blue-lit VU meters to catch the listeners' attention.

"This space was born as an experiential center," Martignano explains. "Today, people often buy online, without trying or touching anything first. We focus on physicality: the listening experience is the true goal of this operation." It was literally born out of a passion: "The passion that unites us and the people who come looking for us. I chose this business as a true enthusiast. I've never stood behind the counter serving; I interacted with customers as an audiophile. I wanted to experiment, which is why I opened my first shop in 2014."

The resurgence of hi-fi among young people is the latest trend. "Many are arriving with their parents in their cars and buying turntables and active speakers. A system, that is, that plays music right away, without an amplifier, and that doesn't cost too much. From €700 to €1,000 in total." These prices are very different from those of McIntosh products, which cost similar, if not more, than a small car. "Engine size, performance, tires, and suspension make all the difference in the automotive world. It works the same way in high-end: the higher the category, the better the performance. The term high-end refers to extremely high-end products, of superior quality, built with high-quality materials and advanced technologies. This applies to electronics as well as speakers."

The two-day event—organized with the participation of Porsche Club Italia —will take place from 10:00 a.m. to 7:00 p.m. at Il Tempio del suono (Via Giovanni Pascoli 32), featuring brand-new stereo systems for the Italian market. Highlights include the Suprema and, making their official debut, the Amati Suprema by Sonus Faber.